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1. |
Contemporary advertising /
by Arens, William F.
Publication:
Boston : McGraw-Hill Irwin, 2008
. xl, 712 p. :
29 cm.
Date:2008
Availability:
Copies available:
College Library
General Circulation Section
[HF 5821 .Ar681 2008]
(2),
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2. |
Contemporary advertising and integrated marketing communications /
by Arens, William F.
Publication:
New York : McGraw-Hill Irwin, 2013
. xxxix, 722 pages :
, Previous eds: c2011, 2009 & 2008. | "This International Student Edition is for use outside U. S."--Cover.
28 cm.
Date:2013
Availability:
Copies available:
College Library
Reserve Section
[HF 5821 .Ar74 2013]
(1),
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